Critical Error <META> Description character length is under the recommended minimum of 25 characters
Change the <META> Description content to be between 25 and 150 characters
Search engine crawlers can analyze between 25 and 150 characters of the meta description tag. Thus, use the meta description efficiently to give a proper idea about your website.
Critical Error META DESCRIPTION tag does not exist in the <head> </head> of the source code
Add META DESCRIPTION tag into the header of the source code eg: <meta name="description" content="Descriptive, keyword rich snippet of page copy goes here"> The META DESCRIPTION is under your control for the "Call to Action" in the SERPs.
The META DESCRIPTION tag plays three roles: First, the META DESCRIPTION is used in the algorithm so it is evaluated in page rank for the words that were contained within it. Second, it elaborates on what the title text provides for a web page and includes keywords that reflect the contents of the page, which should read well for the human eye. Third but not last, the META DESCRIPTION is under the author's control to describe the content of a page for the search engine results pages (SERPs) with the intent of the text to elicit a response from the end user - a click through, referred to as <b>"Call to Action!"</b><br/>Detail: The META DESCRIPTION tag is a snippet of HTML code that belongs inside the <Head> </Head> section of a Web page. It usually is placed after the Title tag and before the Meta keywords tag. <br/>Important: META DESCRIPTION is helpful because it differentiates you from your competitors in the SERPs and improves the number of click-throughs to your site.
Little Error Meta Keyword tag does not exist in the <head> </head> of the source code
Add META KEYWORDS tag. eg: <meta name="keywords" content="keyword1, keyword2, keyword3">
Although this tag has lost value, some Search engine crawlers may use the META KEYWORDS tag to identify keywords relevant to a page's contents. Include keywords that you are targeting and related terms that represent the content of the page. DO NOT repeat a keyword more than 4 times within the set. You may also include misspellings for your target terms.
Critical Error No content found witin the <meta name="description" content=" " > tag
Write copy for the <META> Description whereby the text is to be between 25 and 150 characters that is human readable, actionable and keyword rich
Search engines use META DESCRIPTIONs to determine page relevancy. When multiple pages utilize the same description, search engines have a more difficult time differentiating those pages, leading to poorer relevancy scores for those pages. All pages should have a unique META DESCRIPTION. <br/>Recommendation: utilize goal keywords near the beginning of the description text.